CORPORATE IDENTITY & PACKAGING
As a Corporate Identity Consultant, Matt's main goal is to assist companies to best define themselves and communicate the essence of their core brand value and offerings to their target markets. His job is to develop and implement strategic branding, internet design, and PR solutions that create brand equity and sustainable competitive advantage. Matt offers an extensive range of branding, high-quality graphic design and PR services, from the creation of your corporate identity, to launching a new product line. He will develop and heighten your company's image and consistently carry this in all applications and collaterals, including your corporate website.
WHAT
Corporate Identity
Whether it is a business seeking a new image, or a startup wanting to make a difference, Matt will create a powerful corporate identity that at a glance will reveal a company's reason for being, its product offerings, target markets, and perceived value. The right corporate identity becomes basis for crafting messages, developing strategies, and keeping a company focused and united in a common goal.
Corporate Identity does not stop at a logo. It carries over to the web, collateral materials, marketing, and much more.
Product Branding/Packaging
Matt can assist companies who have the need to launch new products or refine service offerings based on market research, trends, and market share. His creative and strategic packaging designs engage the disciplines of marketing, research, and graphics in order to effectively communicate the positioning of the brand. Matt's package designs communicate to your target market the visual concept and statements of what your product stands for, its premium value against your competitor, and its unique selling attribute.
HOW
By listening carefully to your objectives and applying my skills, TOGETHER we strengthen your brand and positioning to better define and communicate the essence of your company. Next, WE employ visual design and messaging systems to create brand equity that attracts, motivates and stimulates YOUR target market. This model increases interest, enhances the perceived value of your products and services, ensuring powerful and measurable results.
WHY
Matt views his clients as partners, working together in collaboration to ensure successes in the long-term. His clients are unique and different in many ways, yet share a core philosophy in the following ways:
~ Appreciation of the power derived from a strong corporate identity.
~ Value of design and branding as the foundation for sound marketing.
~ Necessity of a strong brand presence and image in a competitive market.
~ Creation and implementation of value added offerings to all clients.